Choosing the right naming agency is crucial for developing a brand identity that resonates with your target audience. A compelling name can significantly influence brand perception and market success. Below is a curated list of 10 top naming agencies in 2025 known for their expertise in crafting memorable and effective brand names.
Frozen Lemons
Frozen Lemons is a company naming studio that specializes in creating unique and memorable business names. Since its inception in 2010, the agency has named over 5,000 businesses across more than 30 countries. They focus on delivering handcrafted, expert-vetted company name ideas within a rapid turnaround time of 36 to 48 hours. Frozen Lemons is a go to naming partner for startups and Fortune 500 brands.
Core Services:
Business Naming: Providing clients with a curated list of original, handcrafted names tailored to their business identity and goals.
Naming Consultation: Offering expert guidance on selecting the most suitable name from the provided options.
Domain and Social Media Availability Checks: Ensuring that suggested names have corresponding domain and social media handle availability.
Approach:
Frozen Lemons employs a straightforward three-step process:
Client Briefing: Clients fill out a short form detailing their business vibe, audience, and goals.
Name Development: Naming experts brainstorm and craft original names tailored to the client’s business.
Delivery: A shortlist of handcrafted names is delivered within 36 hours, each accompanied by clear rationale and domain availability checks.
Website: www.frozenlemons.com
Catchword
CatchWord Branding is a premier naming and branding agency founded in 1998. The agency specialises in developing strategic brand names for companies, products, services across a wide range of industries. Catchword has an impressive client roaster.
Naming Philosophy & Process:
Catchword approaches naming as a strategic business tool.
Their process includes:
Discovery & Briefing – Understand business goals, target audience, tone, and competitive landscape.
Creative Generation – Explore thousands of name possibilities through a structured creative process.
Screening – Preliminary checks for trademark conflicts, linguistic issues, and domain availability.
Presentation & Refinement – Deliver curated name options with rationale and guidance on next steps.Their names are designed to be distinctive, scalable, easy to pronounce, and aligned with long-term brand goals.
Website: www.catchwordbranding.com
Brand Institute
Brand Institute is a global leader in brand name development and identity services, best known for its unmatched expertise in the pharmaceutical, biotechnology, and healthcare industries. Founded in 1993 and headquartered in Miami, Florida, the agency also serves clients in consumer goods, medical devices, finance, and technology. Brand Institute has created more proprietary drug names approved by the FDA, EMA, Health Canada, and other regulatory bodies than any other firm in the world.
Core Services:
Brand Name Development (proprietary and nonproprietary/INN/USAN names)
Linguistic Analysis & Cultural Testing
Trademark Screening & Legal Vetting
Market Research & Name Testing
Regulatory Name Safety Services (through its subsidiary, Drug Safety Institute – DSI)
Visual Identity & Logo Design
Website: www.brandinstitute.com
Landor
Landor is one of the most influential and long-standing brand consulting and design agencies in the world. Founded in 1941 by branding pioneer Walter Landor, the agency is now headquartered in San Francisco and operates in more than 20 global cities. Landor is part of WPP, the world’s largest marketing and communications group. It merged with Fitch in recent years to form Landor & Fitch, combining brand strategy with experience design.
Core Services:
Brand Strategy
Naming & Verbal Identity
Brand Architecture
Visual Identity Design
Experience Design (CX/UX)
Employee Engagement & Culture Branding
Brand Valuation & Analytics
Landor is known for developing high-impact names for products, companies, and services that align with brand strategy and stand out in the marketplace.
Website: www.landor.com
Lexicon Branding
Lexicon Branding is a highly specialized naming and verbal branding agency based in Sausalito, California, founded in 1982 by linguist and brand strategist David Placek. The firm is globally renowned for creating category-defining brand names and is responsible for some of the most iconic product and company names in modern business. Unlike broad-spectrum branding firms, Lexicon focuses almost exclusively on the science and strategy of naming.
Core Services:
Brand Name Development (companies, products, services)
Name Architecture Systems
Global Linguistic & Cultural Analysis
Trademark Pre-screening
Consumer Research & Name Testing
Name Strategy & Positioning
Website: www.lexiconbranding.com
Tanj
Based in New York City, Tanj specializes in brand strategy, naming, and verbal identity. They emphasize creating names that align with a brand’s core values and resonate with target audiences. Tanj takes a strategy-first approach.The company is recognized for its effective communication, creativity, and strong project management skills.
What They Offer:
Brand Naming
Brand Voice And Messaging
Tagline Development
Website: www.tanj.co
Bluetext
Bluetext is a digital marketing and public relations agency headquartered in Washington, D.C., specializing in branding, website development, public relations, and digital marketing strategies. Founded in 2011, the company serves clients across various industries, including technology, healthcare, and financial services.The agency is committed to delivering measurable results, emphasizing efficiency and client satisfaction in its engagements.
What They Offer:
Branding
Digital Marketing
Public Relations
Website Design And Development
Website: www.bluetext.com
Matchstic
Matchstic is a brand identity house based in Atlanta, Georgia, specializing in helping organizations undergo brand transformations, refreshes, employer branding, and brand creation. Founded in 2003, Matchstic is dedicated to assisting leaders in taking bold steps toward developing radically relevant brands.
Services Offered:
Brand Transformation: Utilizing research, strategy, and art to help organizations redefine their market presence.
Brand Refresh: Assessing existing brand equity to keep organizations relevant in evolving markets.
Employer Brand: Crafting authentic messages and visuals to ignite team and culture.
Brand Creation: Collaborating with founders and startups to build brands that challenge the status quo.
Website: www.matchstic.com
Concrete
Operating from Toronto, Concrete offers a full suite of branding services, including brand strategy, visual identity, and naming. They work closely with clients to understand their needs and create compelling brand experiences.
What They Offer:
Brand Strategy and Positioning
Corporate Identity And Naming
Collateral Design
Advertising Campaigns
Website: www.concrete.ca
10. Finien
FINIEN is a specialized brand consultancy founded in 2013 by Fabian Geyrhalter, who also serves as the principal strategist. The firm focuses on assisting companies undergoing significant transformations by providing services that ensure strategic, verbal, and visual brand clarity.
Services Offered:
Brand Strategy: Developing comprehensive plans to define and position brands effectively.
Brand Architecture: Structuring and organizing brands within a portfolio to optimize clarity and market impact.
Naming: Crafting distinctive and meaningful names for companies and products.
Brand Identity Design: Creating visual elements that represent a brand’s values and mission.
Website: www.finien.com
The Importance of Naming Agencies in Building Strong Brands
Naming isn’t just about creativity or clever wordplay. It’s a strategic process that blends linguistics, psychology, culture, trademark law, and marketing know-how. The best naming agencies understand that a great name must do more than sound good — it needs to be unique, relevant, protectable, and resonate with a specific audience.
Why not just do it yourself? Many companies start with internal brainstorming or rely on AI tools, only to end up with names that are too generic, too similar to competitors, or legally unusable. Naming agencies bring objectivity, experience, and structure. They’ve seen what works, what gets rejected, and what connects. They know how to avoid traps like hard-to-pronounce words, unintended cultural meanings, or trademark conflicts.
The naming process typically begins with a deep dive into brand strategy — understanding what the brand stands for, who it serves, and what tone or feeling it should evoke. From there, agencies generate hundreds of potential names, screen them for linguistic and legal issues, and test them for audience fit. The result? A shortlist of names that are not just creative, but aligned with the brand’s DNA and market context.
Naming agencies also save time. What might take an in-house team weeks of distracted effort, with little to show for it, can be tackled efficiently by professionals who do this every day. Plus, with trademark databases and language experts at their fingertips, agencies can flag potential problems early — before you invest in a name that might be unusable globally.
Some of the most iconic brand names came from naming professionals. Think of BlackBerry, Swiffer, Pentium, or Prozac — all created by naming agencies that understood the power of sound, emotion, and distinctiveness. These aren’t just names; they’re brand assets worth millions.
Importantly, naming agencies also help build internal alignment. A name can’t just work in the market — it has to work inside the company. It needs to rally teams, excite leadership, and serve as a foundation for brand storytelling. Agencies often facilitate this process, helping stakeholders make confident, informed decisions.
Wrapping Up
In short, a name is too important to leave to chance. It’s a small piece of language with an outsized role in how your brand is perceived and remembered. Naming agencies exist to get it right — not just aesthetically, but strategically, legally, and emotionally. For any business serious about branding, partnering with the right agency can be one of the smartest early investments.
Struggling to name your business? We’ll do it for you. Get a bold, memorable business name—handcrafted by naming experts and delivered in as little as 36 hours.